Microsoft / Advocacy / Alexander / Helsinki, Finland
This long-running "Lumia Voices" campaign was a successful effort in promoting the Nokia and Microsoft Lumia brand.
Here I was responsible for the storytelling of these genuine, every-day advocates of the Lumia brand and bringing each one's personality to life in his/her own words. Each advocate had a unique story, which would be told both in visuals and in quotes. In the end, we had a hub of stories detailing how different people from around the world were using Lumia smartphones other Microsoft hardware and digital services to were empowering them to make their lives easier.