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This long-running campaign, titled, Lumia Voices" was all about promoting the Nokia and Microsoft Lumia brand. Here I was responsible for the storytelling of these genuine, every-day advocates of the Lumia brand and bringing each one's personality to life in his/her own words. Each advocate had a unique story, which would be told both in visuals and in quotes of how a real, every-day person was using Microsoft Lumia smartphones, and in tandem with other Microsoft hardware and digital services.