Captario is a global pharma solution brand based in Gothenburg, Sweden with a rapidly-growing North American presence.
Captario offers simulation solutions for projects & portfolios that provide pharmaceutical companies around the world with ways to make better informed decisions, considering the pharma industry's project and vaccine/product investments involved spends in the millions and even billions.
Their marketing leadership had been seeking a professional writer to create all of the copy elements for its website renewal in early 2020. In addition to writing all of the company's digital content, I also produced a series of elevator pitches and was involved in its brand and content renewal strategy with further consulting around a range of other content elements.
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